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Starbucks Roastery Seattle incentive travel venue

Starbucks Opens High-end Roastery in its Hometown of Seattle

Seattle is known as the birthplace of Starbucks and home to many coffee enthusiasts. This month Starbucks opened its Reserve Roastery as a tribute to its roots in coffee making and Seattle. The high-end roaster invites guests to experience coffee in its entirety from tree-harvested bean to cup, and what better place to present the full story of Starbucks and its famed coffee than the company’s hometown of Seattle.

Visitors to the Roastery will witness the process and art of making good coffee with a roaster located right onsite and a coffee tasting bar that serves varieties of high-end roasts made through different brewing techniques. Showmanship is a huge part of a visitor’s experience as the process of making the coffee is presented like an on-stage act by Starbucks Coffee Masters. A visit to the Roastery will change the idea of coffee from a beverage to an experience.

The Roastery is housed in an impressive 15,600 foot building in Seattle’s Capitol Hill neighborhood, just blocks up the hill from the coffee company’s founding site. The space, spread over two levels, encompasses a coffee tasting room and cafe, a pizza restaurant, an ice cream counter, a libraryfeaturing books about coffee, and a “coffee experience bar” in addition to the roastery’s works. The on-site dining is overseen by Seattle celebrity chef Tom Douglas.

The Roastery also features space for hosting a private event – the entire lower floor may be reserved for incentive and corporate events, meetings and presentations. It offers lounge-style seating and amphitheater-like set-up that lends itself well to group events. Uniquely Northwest guests can combine a visit to the famous Pike Place Market with a stop at the very first Starbucks cafe, and then move on to the brand new Starbucks Roastery for their event during a Seattle incentive program.

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