A recent article on the Professional Convention Management Association’s website highlights the key trends that will be impacting convention centers, as well as meeting planners and attendees, in the coming year. Taken together, it becomes clear that as the industry changes with the times, the services of a destination management company become increasingly crucial to the success of meeting planning and convention programs. Here are a few of the key points that illustrate this.
What’s outside is just as important as inside
Beyond just the walls of the convention center, attendees are increasingly viewing the city itself as the venue for their events. They want an experience that is not limited to the time and sessions scheduled for their meeting, but rather a total experience of the hosting city during their time there. This is one way that DMCs excel; they know their destinations in and out and can fine-tune programs for attendees to get the most out of it. Off-site welcome events, galas and unique activities allow DMCs a chance to showcase the host city’s attributes to attendees.
The evolving definition of meeting space
Moving beyond traditional meeting spaces, today’s meeting and convention planners are looking outside the box and seeking more creative, flexible spaces to stage events. With an encyclopedic knowledge of the array of venue options a host city holds, these planners can work directly with a DMC to find innovative spaces, as well as rely on their expertise to transform venues to meet a specific criteria or vision.
Appetites have become more refined
A new era of eating habits and the ever-growing desire for choice can put a strain on a planner’s efforts to feed a sizable group. Acting as an interface with the catering providers, DMCs can help customize meals to meet a wide array of palates and dietary needs.“We are proud members of the Association of Destination Management Executives International”